MSL & REPRESENTATIVE ENGAGEMENT

Empower your MSLs and representatives with modern tools for online engagement and meaningful dialogue.

ExtendMed's Health Expert Connect™ platform addresses the challenges of maintaining strong connections between the field force and HCPs in an evolving digital landscape.

Struggling to engage HCPs amidst digital shifts, regulatory challenges, and changing preferences?

On-site engagement between the field and HCPs they interact with daily gets more challenging every day.

As more clinical environments adopt policies limiting or prohibiting visits from representatives, and the costs and logistical hurdles of organizing in-person advisory boards grow, MSLs and representatives can struggle to reach their target audiences.

Common MSL and representative engagement challenges:

  • Accessing HCPs to provide information about new treatments and diagnostic tools
  • Adapting to varied HCP communication preferences and busy schedules
  • Identifying and answering questions of HCPs in the field
  • Taxing and expensive event setup
  • Developing metrics to assess the effectiveness of engagement activities

ExtendMed enables more frequent and efficient MSL and representative engagement via digital discussions and resource sharing—all within a single, secure platform.

We partner with pharmaceutical, biotech, and healthcare communications companies to transition sales forces to modern, virtual solutions. Seamlessly educate and engage HCPs through synchronous online ad boards, asynchronous discussions, and digital resource libraries while gathering HCP questions and feedback through built-in reporting tools.

We don’t just build technology solutions—ExtendMed has years of experience working with pharmaceutical industry partners to provide recommendations that lower costs and improve efficiencies across your engagement programs. Partner with us when you’re ready to take thought leader engagement to the next level.

Key benefits and differentiators: MSL and representative engagement

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Synchronous and asynchronous engagements

Engage representatives synchronously through virtual ad boards and asynchronously through virtual discussion boards without having to switch platforms.

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Integrates with other software

Health Expert Connect™ integrates with and complements other tools that support MSLs, such as Veeva.
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Translation services

Provide resources and multilingual sites to your global distributor network.

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Security and privacy

Get pharma-friendly security and privacy standards.
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Request feedback

Start a virtual discussion around a resource you’ve shared with HCPs to answer questions and gain insights.

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Report and compile

Leverage reporting and analytical tools to track and compile HCP feedback from multiple engagements.

All the tools and support you need to efficiently educate HCPs and gather insights

Central resource library

Globally distribute educational resources to HCPs such as posters, publications, and videos from a single, virtual location.
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Engage synchronously via virtual ad boards

Health Expert Connect™ has built-in virtual meeting software that allows you to regularly check in with HCPs without the expenses associated with in-person ad boards.

Track engagements from start to finish

Record meetings; track who has accessed and engaged with brochures and other files; monitor where viewers stop watching videos, and more.
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Analyze feedback from multiple sources

Generate meeting transcripts and use AI to pull key insights from ad boards, discussions, and more.

Engage in multiple ways from the same platform

Direct participants in synchronous meetings to questionnaires and asynchronous discussion boards, or ask follow-up questions after sharing a resource, simulating an in-person office visit.
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Create stakeholder profiles

Our profiles measure how frequently engagement moves the needle in terms of HCP perceptions and behaviors over time.

Value-added engagement capabilities and services

In addition to helping you move to a virtual engagement model, we deliver a variety of logistical and knowledge-based value-adds.

For example, we can record, transcribe, and apply AI in analyzing output from individual meetings and across them. This helps teams save time with simple tasks like notetaking and perform more advanced knowledge-gathering, such as revealing common themes across multiple discussions that could directly inform product marketing and positioning.

Talk to us to learn how teams like yours use these analysis capabilities in creative and interesting ways to improve their workflows and engagement output.

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Track documents and payments from a single place.

Manage contracts, track required documentation for your stakeholders and report Sunshine payments without system-switching.

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Open a variety of modern engagement channels.

Collect insights from questionnaires, online discussions, focus groups and virtual or onsite engagements.
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Generate productive relationships with more stakeholders.

Help MSLs and representatives build lasting relationships with your HCPs through more frequent engagements.
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Extract key themes and act on them.

Analyze outcomes and share data with existing systems (e.g., Veeva, Concur and Salesforce).

See our platform in action.

See how our Health Expert Connect platform can help you better engage with HCPs.

 
Ready for a personalized, one-on-one demo?

Let's work together to:

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Facilitate productive, cost-effective, and efficient online ad boards and discussions on our secure platform.
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Share educational and sales resources globally from a centralized, virtual library.
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Track participant engagement in each of your activities through a simple reporting dashboard.
How to get started with ExtendMed

Achieving better expert interactions is as easy as:

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Step 1

Schedule a call with our team. We’ll discuss your goals, pain points and how our prebuilt and fully customizable platform can support your business needs.

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Step 2

Get a personalized demo of our platform and our white glove services. If we’re a fit, we’ll work closely with your team to craft and deliver successful programs.

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Step 3

Save time planning, organizing and facilitating productive interactions—harvest deeper insights from experts and quickly deliver useful information and actionable updates to stakeholders.

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It's a fantastic platform to learn. The best part about participating, being an academic rheumatologist, I always want to hear what my colleagues in community practice are doing. What are their challenges, and how do they circumvent them? It has informed my daily practice."

Associate Professor of Medicine, Academic Clinician
Health Expert Connect™ advisor
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I enjoy reading and giving comments to the bright contributions from my peers. I'm not sure that there's any forum worldwide with this many practitioners that have a vested interest in the disease state. Everything that is put out there is worth a lot."

Rheumatologist, Immunologist​
Health Expert Connect™ advisor
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Being part of this community was great for me. I work in a very small practice, so talking to other nurses in my same shoes and learning how they handle different situations was awesome. I picked up great ideas that make such a change in patients' lives."

Infusion Nurse
Health Expert Connect™ advisor
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How long are you going to wait for a more efficient engagement process?

Let’s talk about how we can help you streamline MSL & representative engagement with fewer logistical headaches.

Start the conversation

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“We’re a medical communications agency—can we hire you?”

Absolutely! We support agencies to engage their clients’ essential HCP audiences. Learn how one pharmaceutical company saved 200 hours by using ExtendMed’s platform for its steering committee »