Challenge
A mid-size pharmaceutical company lacked experience in a new specialty area and wanted to use a group of clinical experts to evaluate their messaging within the new indication boundaries. One-on-one conversations were not proving to be efficient.
Solution
The pharmaceutical company’s internal therapeutic area team met on a monthly basis to identify target audiences and marketing tactics and then shared these with specialist advisors using Health Expert Connect’s robust discussion forum and survey modules.
A dedicated ExtendMed project manager shared best practices and provided content management and analysis support in the community platform.
Results
Monthly outreach provided opportunity to build stronger specialist relationships. The company differentiated its position in a competitive market. Clinical experts could provide feedback at their convenience, and better note the actions taken from their input.
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