Patients can engage in ways they’re accustomed to, whether it’s a video conference, message board, or survey.
On the back-end, dedicated stakeholder engagement platforms can gather, analyze, and distill patient perspectives into actionable insights teams can clearly understand and put to use.
Such a platform also provides the team with an outlet for a series of engagements with patients.
In doing this, it’s crucial to align your selection of groups with specific objectives dictated by the task at hand.
For example, if your objective is to look at treatment plans, finding patients who have already received treatment and progressed to the stage in the disease you are interested in would be a sensible strategy.
On the other hand, you want to ensure you diversify your group to incorporate different points of view.
Engaging with patients with different experiences, opinions, or complications related to a secondary diagnosis or secondary disease, for example, could provide a far richer and more inclusive set of insights.
Another factor to consider is transparency in data usage.
As Deloitte’s researchers note, it’s critical to demonstrate to both patients and stakeholders the benefits of sharing patient data for use in healthcare research, as 61% of US consumers are not willing “to share their blinded data with organizations that conduct health care research” (Betts and Korenda via Deloitte).
The authors of this research note that to accomplish this, companies need to have clear policies on how to do so.
Your playbook to better patient engagement.
Use the "plays" as the starting point for your own patient centricity program.
