MARKET TESTING

Test and refine your market strategy with immediate feedback on your collateral and media.

ExtendMed's Health Expert Connect™ platform is a dedicated solution for commercial teams to optimize their messaging, visual aids and content with target market groups, ensuring resonance and effectiveness.

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Do you have the tools to ensure your messaging is genuinely resonating with your target audience?

Many commercial teams rely on limited in-person meetings to gather insights, leading to inflexibility and delayed feedback. Without an effective method of gathering and implementing timely feedback from target audiences, teams risk poor engagement and ineffective messaging.

ExtendMed's solution helps teams gather timely and relevant feedback virtually, either synchronously or asynchronously, from anywhere. All insights are stored within the same centralized platform for easy access and analysis.

Common market testing challenges:

  • Lack of Timely Feedback: Waiting for on-site meetings delays the process of refining messaging and tools.
  • Dispersed Advisors: Geographically scattered advisors complicate synchronous feedback sessions.
  • Inefficient Communication: Older methods of delivering feedback, such as email and phone communication, complicate the sharing and recording of insights.
  • Rigid Methods: the limitations of traditional approaches restrict the format and depth of market testing.

ExtendMed’s solution brings together experts to collect and store insights in one secure platform

ExtendMed’s Health Expert Connect™ platform gives commercial teams a unique market testing channel to conveniently share collateral and other media with target audiences and receive real-time feedback. Test the resonance of your messaging, visual aids and other content with small or large market groups—all through a user-friendly digital engagement platform.

Use this testing channel to make data-driven decisions about marketing strategies, ensuring that your message resonates with audiences based on qualitative and quantitative feedback gathered through marketing testing engagements. Saving time and budget, our platform enables your team to test content in our controlled environment when you absolutely have to get it right at launch and throughout the entire lifecycle.

We don’t just build technology solutions—we have years of experience working with pharmaceutical industry partners to provide recommendations that lower costs and improve efficiencies across your engagement programs. Partner with us when you’re ready to take market testing to the next level.

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It's a fantastic platform to learn. The best part about participating, being an academic rheumatologist, I always want to hear what my colleagues in community practice are doing. What are their challenges, and how do they circumvent them? It has informed my daily practice."

Associate Professor of Medicine, Academic Clinician
Health Expert Connect™ advisor
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I enjoy reading and giving comments to the bright contributions from my peers. I'm not sure that there's any forum worldwide with this many practitioners that have a vested interest in the disease state. Everything that is put out there is worth a lot."

Rheumatologist, Immunologist​
Health Expert Connect™ advisor
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Being part of this community was great for me. I work in a very small practice, so talking to other nurses in my same shoes and learning how they handle different situations was awesome. I picked up great ideas that make such a change in patients' lives."

Infusion Nurse
Health Expert Connect™ advisor
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united therapeutics

Key benefits and differentiators: market testing

Centralized management

Our platform allows for the centralized management of feedback, ensuring data across engagements is organized and accessible.

Customizable platform

Health Expert Connect™ is customizable to meet your specific needs, including branding and communication templates.

Real-time collaboration

Facilitate real-time collaboration among advisors and project owners, enhancing the quality of feedback and discussion.

Comprehensive reporting

Receive reports that provide clear insights and actionable recommendations.

Seamless integration

Our platform integrates with your existing systems, ensuring smooth data flow and coordination.

Ready for a personalized, one-on-one demo?
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Transform your market testing with ExtendMed's Health Expert Connect™

Resource centers

Share materials for real-time feedback and facilitate manuscript collaboration on our secure platform.
resource center
discussion board

Synchronous & asynchronous discussions

Engage target audiences with cost-effective virtual focus groups for deep, timely insights—anywhere, anytime.

Questionnaires

Use customizable surveys to gather quantitative feedback efficiently. Conduct in-depth discussions with small groups to explore nuanced aspects of your strategy.
questionnaire
live virtual meeting

Live virtual meetings

Host live virtual meetings to refine and validate findings in real-time. Conduct in-depth discussions with small groups to explore nuanced aspects of your strategy.

Value-added engagement capabilities and services

In addition to helping you move to a modern engagement platform for market testing, we deliver a variety of logistical and knowledge-based value-adds.

For example, we offer strategic guidance to help you refine your objectives and tactical support to optimize the use of our platform for your specific needs. We also support survey design and distribution, real-time data collection and analysis, customizable reporting for actionable insights and integration with other market research initiatives.

Talk to us to learn how teams like yours use these analysis capabilities in creative and interesting ways to improve their workflows and engagement output.

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Refine messaging

Ensure messaging resonates with your target audience.

Analyze sentiment

Gauge reactions to proposed strategies with advanced analytical tools.

Gather comprehensive feedback

Collect and integrate timely feedback from multiple, cost-effective engagements.

Streamline communication

Collect and integrate timely feedback from multiple, cost-effective engagements.

See our platform in action.

See how our Health Expert Connect™ platform simplifies and strengthens your expert engagement and medical education workflow.

 
Ready for a personalized, one-on-one demo?
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How to get started with ExtendMed

Achieving better expert interactions is as easy as:

1
Step 1

Schedule a call with our team. We’ll discuss your goals, pain points and how our prebuilt and fully customizable platform can support your business needs.

Request a demo
2
Step 2

Get a personalized demo of our platform and our white glove services. If we’re a fit, we’ll work closely with your team to craft and deliver successful programs.

Request a demo
3
Step 3

Save time planning, organizing and facilitating productive interactions—harvest deeper insights from experts and quickly deliver useful information and actionable updates to stakeholders.

Request a demo

How long are you going to wait to solicit better insights?

Let’s talk about how we can help you deliver better insights and make better decisions with fewer logistical headaches.

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