Solutions

SOLUTION

Speaker Program Management

Without a centralized management system, teams struggle to track the effectiveness of their speakers, the educational messages they’re delivering and the success of their speaker programs in delivering their promotional education message.

Our Health Expert Connect™ platform centralizes your speaker program needs in one easy-to-use, compliant system—the same system pharma teams use to engage with advisors, investigators, congress attendees and practitioners.

Our platform is a powerful tool for the field force. Enable your teams to request new programs with the click of a button, request a preferred restaurant or MD office, invite HCPs in their territory and track responses in real-time while they’re working in the field. Our logistics support team can help train the speakers, book the event, manage speaker expenses and closeout, preparing required reports for CMS submission.

Whether you’re planning a live, hybrid or virtual speaker program, ExtendMed can organize the logistics of your promotional education programs and measure their effectiveness—all at a fraction of the cost of a typical management workflow.

SOLUTION

Clinical Trial Site Training, Communications and Data Collection

Clinical trial sites often struggle with site onboarding and training, patient recruitment and retention, which can be major issues for healthcare companies.

The Health Expert Connect™ platform solves this problem by providing comprehensive training and support for clinical sites through virtual meetings and ongoing peer-based discussion boards. Our clinical engagements typically include three key components: initial training and education at the start of the trial, a patient retention meeting midway through the trial and a closing meeting to share study results and emphasize the importance of the site's role in the process.

Our platform is often leveraged as a complementary solution for companies working with CROs, enabling sites to conveniently check in and have formal virtual meetings with the company, as well as to raise questions and receive answers on an ongoing basis. 

SOLUTION

Congress Planning

Navigate the logistics of U.S. and global congress and publication planning by streamlining the scheduling and management of 1:1 meetings with key healthcare professionals—all while ensuring important clinical studies are highlighted through poster sessions, product theater and satellite symposia.

ExtendMed’s Health Expert Connect™ platform facilitates knowledge transfer between internal teams by providing tools for recording and summarizing important takeaways from congress interactions. The platform enables targeted engagement of HCP influencers through personalized invitations via email, SMS messages and WhatsApp to schedule 1:1 meetings and to ensure symposia attendance. Our QR codes encourage and track HCP participation and engagement in poster sessions and other critical sessions.

With ExtendMed as your partner, you can effectively manage the complexities of congress planning and optimize engagement with HCPs to increase the impact of research and product education.

SOLUTION

Market Access Strategy

Inform your market access strategy by facilitating virtual advisory boards and focus groups with key stakeholders in the insurance industry. ExtendMed’s Health Expert Connect™ platform surfaces critical challenges faced by insurers when it comes to disease management and what new treatments are being sought and added to formularies.

By conducting market research early on, you can better understand the obstacles you may face when getting your product onto formularies and covered by insurance plans.

Our platform is also utilized to facilitate virtual advisory board sessions for engaging groups of stakeholders and gathering feedback on the current challenges in treating a particular disease and what they see as gaps in current treatments.

Additionally, our platform facilitates surveys as a source for pricing strategy discussions. With this information, you can more effectively prepare to engage insurers in the lead-up to product launches—maximizing the likelihood of coverage.

SOLUTION

Patient Advocacy

ExtendMed’s Health Expert Connect™ platform provides a unique window into understanding patient perspectives early in the product lifecycle by involving patients in the development process.

Identify patient and caregiver pain points, treatment issues and resonant language—insights that are crucial for putting patient advocacy into practice through the development of patient education materials and other assets.

Host live webcasts and on-demand content for these patient education sessions and manage registration and follow-up resources for those who participate.

SOLUTION

Market Testing

ExtendMed’s Health Expert Connect™ platform gives commercial teams a unique market testing channel to conveniently share collateral and other media with target audiences and receive real-time feedback. Test the resonance of your messaging, visual aids and other content with small or large market groups—all through a user-friendly digital engagement platform.

Use this valuable testing channel to make data-driven decisions about marketing strategies, ensuring that your message resonates with audiences based on qualitative and quantitative feedback gathered through marketing testing engagements.

Saving time and budget, our platform enables your team to test content in our controlled environment when you absolutely have to get it right at launch. 

SOLUTION

Ad Hoc Engagements

Have a unique, one-off or timely engagement need? We know teams often face the challenge of coordinating and executing successful events to engage their target stakeholders in the healthcare and life sciences market. ExtendMed’s Health Expert Connect™ platform offers expert support in reaching and engaging your desired audience.

Teams often call on us to execute broad-reaching brand awareness campaigns, product launch events, patient engagement events and congress-related events.

We have the systems and resources in place to help facilitate and execute a successful event, including providing camera and editing crews, live streaming and broadcasting events globally and coordinating CEO and other executive travel.

Trust that your event will be executed seamlessly and effectively to reach your target audience.

SOLUTION

Journal Clubs

ExtendMed’s Health Expert Connect™ platform is perfect for facilitating modern journal clubs, allowing members to share articles, congress posters, videos and podcast episodes online and then engage in discussion with peers.

Use questionnaires and quizzes to gamify and encourage participation, with a pharma client's medical team moderating and providing the content. The journal club can be particularly useful during prelaunch or annual congresses when there is a large amount of information to digest.

Journal clubs are also valuable for both contracted healthcare providers and internal client teams to keep each other educated on the latest clinical trial and news updates on their product, their disease category and competition entering the market.

Because the journal club is hosted on Health Expert Connect™, all content is managed in a resource center repository users can reference anytime—eliminating the problem of articles getting lost in emails.

SOLUTION

White-labeled Engagement Platform

Medical communications agencies can utilize ExtendMed’s Health Expert Connect™ platform as a user-friendly, super-efficient and comprehensive solution for clients’ engagement needs.

We tailor each private platform instance to the specific needs of your clients and train your project managers and account teams to confidently use the platform.

Follow-up training sessions are offered for all platform updates to increase your revenue and help support your clients with new offerings and activities.

For the cost of a single full-time employee, you can efficiently manage your clients' annual activities and gain rich insights from key stakeholders to inform creative-strategic work.

The HEC™ platform centralizes logistics, communications and activities, saving countless hours. The platform is customizable and flexible to meet the unique needs of your agency and its clients.

SOLUTION

Comprehensive Webcast and Podcast Services

Delivering high-quality educational content to HCPs, patients and caregivers can be challenging.

Our Health Expert Connect™ platform helps you conduct live product theaters, congress satellite symposiums and launch-follow-up speaker programs. Whether onsite or virtual, our platform and comprehensive services support open registration to understand your audience's interest and motivate participation through SMS, WhatsApp notifications and email reminders. With real-time tracking engagement during the program, including onsite mobile polling and Q&A sessions plus evaluation feedback, we provide insightful engagement data.

In addition to the live component, we offer an on-demand option that could be in the form of webcasts or podcasts. With our expert transcription and editing services, we transform your live-recorded content into digestible, accessible on-demand segments that highlight essential insights, further extending the reach and lifespan of your program.

SOLUTION

Journey Mapping and Message Testing

ExtendMed’s Health Expert Connect™ platform gives commercial teams a unique market testing channel to conveniently share collateral and other media with target audiences and receive real-time feedback. Test the resonance of your messaging, visual aids, and other content with small or large market groups—all through a user-friendly digital engagement platform.

Use this valuable testing channel to make data-driven decisions about marketing strategies, ensuring that your message resonates with audiences based on qualitative and quantitative feedback gathered through marketing testing engagements.

Saving time and budget, our platform enables your team to test content in our controlled environment when you absolutely have to get it right at launch. 

SOLUTION

Stakeholder Expansion

The landscape of HCPs involved in treating a specific disease often extends beyond primary care providers to include specialists handling comorbid conditions or other influencers within healthcare. We allow you to broaden your outreach and engagement efforts with this broader set of stakeholders.

Health Expert Connect™ facilitates the creation of new healthcare stakeholder communities, allowing you to engage with those who may not be your primary audience but still have a significant role in managing the disease relevant to your product. Our solution enables you to listen and engage with these additional stakeholders, understand their needs and challenges and educate them on the disease management options available. It's a cost-effective and efficient method to expand your reach.

This approach can also extend to allied HCPs, such as nurses and nurse practitioners, who play a pivotal role in patient care and can influence the overall treatment approach. By leveraging our platform, you can conveniently engage these broader influence circles, gathering feedback through cost-effective virtual and hybrid engagement and community segmentation.

SOLUTION

MSL and Representative Engagement

Engagement is key in the pharma and biotech industries, especially between Medical Science Liaisons (MSLs), representatives, and the physicians and allied health professionals they interact with daily. Our solutions ensure these crucial connections thrive, particularly when onsite engagements become more challenging to host.

Health Expert Connect™ allows MSLs and representatives to engage with their target audiences online efficiently. Given their clinical backgrounds and expertise, MSLs serve as excellent moderators and contributors in virtual advisory boards and ongoing online discussions, stimulating meaningful and in-depth scientific dialogues among peers in the clinical field. This setup adds value to the conversation and allows for a comprehensive investigation into clinicians’ needs, ensuring your objectives are met. 

Our engagement solutions have demonstrated that active MSL involvement leads to better community engagement among HCPs, creating a win-win situation. The MSLs get to dive deeper into their target audience while the audience feels valued and engaged, leading to a richer and more insightful discussion.

SOLUTION

Steering Committee Management

We provide comprehensive support for smaller biotech companies building their medical affairs functions. Given the smaller size of these organizations, it becomes imperative to use external subject matter experts, primary or principal investigators and other leading clinicians effectively.

Our solutions enable these steering committees to facilitate publication planning and conference and poster session support. Investigators can take the lead in authoring manuscripts in development. We ensure the medical affairs team smoothly leads discussion, organization and orchestration. Steering committee members can recommend crucial conferences where the organization should present poster sessions. They can also assist in setting up workgroups to develop these poster sessions.

Health Expert Connect™ provides a centralized system to organize communication and collaboration—an indispensable platform for smaller biotechs as they expand their medical affairs function, ensuring that all operations are streamlined, collaborative and productive. 

SOLUTION

Centers of Excellence Training

We provide comprehensive support for smaller biotech companies building their medical affairs functions. Given the smaller size of these organizations, it becomes imperative to use external subject matter experts, primary or principal investigators and other leading clinicians effectively.

Our solutions enable these steering committees to facilitate publication planning and conference and poster session support. Investigators can take the lead in authoring manuscripts in development. We ensure the medical affairs team smoothly leads discussion, organization and orchestration. Steering committee members can recommend crucial conferences where the organization should present poster sessions. They can also assist in setting up workgroups to develop these poster sessions.

Health Expert Connect™ provides a centralized system to organize communication and collaboration—an indispensable platform for smaller biotechs as they expand their medical affairs function, ensuring that all operations are streamlined, collaborative and productive. 

SOLUTION

Grant Management

Our grant management solutions assist organizations, particularly smaller ones, that might still need a comprehensive process for announcing and managing grant opportunities. We equip these organizations with the means to define, communicate and process grant applications in streamlined and organized manner.

Health Expert Connect™ provides a dedicated platform to clearly define grant opportunities and allow applicants to submit their information through a web form easily. The platform also simplifies the evaluation process for committee members and facilitates transparent communication about the application progress.

Smaller organizations can automate their grant management, focus more on their core activities and open up opportunities for external funding, improving both the application and review process and the overall efficiency and transparency of their grant procedures.

SOLUTION

Market Access and Pricing Strategy Focus Groups

It’s critical to understand market access requirements and what information needs to be provided to insurers for inclusion in their drug lists.

Health Expert Connect™ allows you to conduct online focus groups early and efficiently with market access and pricing strategy experts to ensure you’re fully prepared for launch. This interactive online solution is particularly beneficial for those in the early stages of product development, as it offers valuable insights necessary for a successful initial product launch.

Our online focus groups enable organizations to engage with experts like insurers and pharmacists, gaining critical insights to facilitate new treatments' inclusion in insurance formularies and promote product reimbursement. Focus groups also aid in developing robust pricing strategies, drawing on data from early clinical studies to ensure competitive pricing and market availability. 

With the convenience and efficiency of online discussions, our clients save valuable time and resources while generating the necessary data and strategies for successful product launches.