STAKEHOLDER EXPANSION

Broaden the reach and impact of your treatments by expanding adoption among new specialist groups through strategically designed engagement campaigns.

ExtendMed's Health Expert Connect™ platform expands your stakeholder community, reaching beyond primary care providers to specialists, influencers and allied HCPs pivotal in disease management.

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Are you expanding treatment adoption to specialists who don't view your condition as their primary focus?

Pharmaceutical companies frequently encounter a critical need to expand their treatment adoption beyond primary prescribers to additional specialist groups who regularly encounter their target patient population. This expansion presents several complex challenges that must be carefully addressed.

Healthcare specialists outside the primary prescriber group often view the condition as secondary to their main focus area, creating multiple barriers to engagement and adoption.

Common stakeholder expansion challenges:

  • Limited time and attention for conditions outside their primary specialty
  • Reduced motivation to learn about treatments for secondary conditions
  • Uncertainty about their role in managing these conditions
  • Hesitation about stepping into treatment areas traditionally managed by other specialists
  • Need for different educational approaches and messaging than primary prescribers
  • Complex scheduling and coordination requirements for traditional engagement methods
  • Lack of peer support and validation within their specialty for treating these conditions

ExtendMed's platform enables pharma companies to execute sophisticated stakeholder expansion initiatives through a virtual engagement approach.

Our solution transforms new specialist groups into confident prescribers by identifying and engaging "first-mover" specialists who become early adopters and champions within their fields. These pioneers lay the groundwork for broader treatment adoption.

The platform delivers a comprehensive educational experience, combining regular learning sessions, interactive discussions, tailored messaging, and peer-to-peer collaboration. Specialists gain the knowledge and confidence needed to effectively manage treatments with ongoing access to educational resources.

ExtendMed also fosters strong, lasting relationships between medical affairs teams and specialists through time-conscious virtual engagements. By providing collaborative spaces for insights and expert guidance, the platform builds trust and ensures specialists feel supported and empowered.

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It's a fantastic platform to learn. The best part about participating, being an academic rheumatologist, I always want to hear what my colleagues in community practice are doing. What are their challenges, and how do they circumvent them? It has informed my daily practice."

Associate Professor of Medicine, Academic Clinician
Health Expert Connect™ advisor
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I enjoy reading and giving comments to the bright contributions from my peers. I'm not sure that there's any forum worldwide with this many practitioners that have a vested interest in the disease state. Everything that is put out there is worth a lot."

Rheumatologist, Immunologist​
Health Expert Connect™ advisor
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Being part of this community was great for me. I work in a very small practice, so talking to other nurses in my same shoes and learning how they handle different situations was awesome. I picked up great ideas that make such a change in patients' lives."

Infusion Nurse
Health Expert Connect™ advisor
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Key benefits and differentiators:
stakeholder expansion

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Efficient engagement

The virtual format enables more frequent touchpoints while reducing time commitments for busy specialists. This cost-effective approach ensures regular contact through flexible scheduling options, maximizing participation without overburdening stakeholders.

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Relationship building

Regular interactions build trust and confidence among stakeholders, supported by direct access to expertise when needed. Build a sense of community within the expanding specialist group with ongoing support throughout the adoption journey.

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Easier learning

Specialist feedback helps refine materials and messaging, making sure they resonate with the audience. Peer-to-peer knowledge sharing sparks collaboration between specialties, while self-paced learning options via a resource library cater to individual preferences.

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Seamless integration

Comprehensive tracking provides a clear picture of engagement and participation, helping identify specialist needs and concerns. Inform the effectiveness of your messaging, uncover adoption barriers and highlight opportunities for improvement.

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Data-driven insights

Generate detailed reports on engagement, attendance, and other key performance indicators to measure the success of your congress.

Our comprehensive toolset supports every aspect of stakeholder expansion initiatives

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Advisory panels

Create focused groups of 15-30 specialists for ongoing engagement and relationship building. These panels provide:

  • Secure discussion spaces for sharing insights
  • Collaborative feedback on materials and messaging
  • Peer support and validation
  • Community building among specialists

Virtual meetings

Host sophisticated educational sessions that facilitate knowledge transfer between specialties:

  • Integrated video conferencing for face-to-face interaction
  • Interactive whiteboarding for concept explanation
  • Real-time chat for dynamic discussion
  • Recording capabilities for future reference
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EXM - Document Collaboration

Document collaboration

Enable collaborative refinement of educational materials:

  • Secure sharing of resources
  • Structured feedback collection
  • Version control and approval workflows
  • Analytics on document engagement

Resource library

Provide comprehensive support for self-guided learning:

  • 24/7 access to approved materials
  • Organized content structure
  • Search and filtering capabilities
  • Usage tracking and analytics
EXM - Resource Library

Success stories

Thyroid eye disease treatment

For a leading thyroid eye disease therapy, we expanded adoption from ophthalmologists to endocrinologists by highlighting their critical role in early diagnosis.

Our platform facilitated education that helped endocrinologists recognize early signs and manage treatment directly, creating effective collaboration between specialties.

Uncontrolled gout therapy

We expanded a rheumatologist-prescribed gout treatment to nephrologists by demonstrating its relevance to chronic kidney disease patients.

The program equipped nephrologists to manage gout alongside kidney conditions, reducing the need for additional referrals while improving patient care.

Beyond single projects

Successful stakeholder expansion initiatives often lead to broader opportunities.

Multi-product expansion

Companies frequently leverage successful expansion programs across multiple products. For instance, after expanding one diabetes treatment to a new specialist group, the same engagement model can be applied to other relevant therapies.

Ongoing education

The platform supports continuous engagement through regular treatment updates, new data presentations, best practice sharing and protocol refinements. This sustained engagement helps maintain momentum and build lasting relationships with specialist communities.

See our platform in action.

 
Ready for a personalized, one-on-one demo?
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Let's work together to:

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Broaden your stakeholder community, reaching specialists, influencers, and allied HCPs pivotal in disease management.
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Listen and engage with diverse healthcare stakeholders, understanding their unique challenges and needs.
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Leverage our platform to engage and educate broader influence circles, gathering feedback through cost-effective virtual and hybrid engagements.
How to get started with ExtendMed

Achieving better expert interactions is as easy as:

1
Step 1

Schedule a call with our team. We’ll discuss your goals, pain points and how our prebuilt and fully customizable platform can support your business needs.

Request a demo
2
Step 2

Get a personalized demo of our platform and our white glove services. If we’re a fit, we’ll work closely with your team to craft and deliver successful programs.

Request a demo
3
Step 3

Save time planning, organizing and facilitating productive interactions—harvest deeper insights from experts and quickly deliver useful information and actionable updates to stakeholders.

Request a demo

How long are you going to wait to solicit better insights?

Let’s talk about how we can help you facilitate richer engagements and make better decisions with fewer logistical headaches.

Start the conversation
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“We’re a medical communications agency—can we hire you?”

Absolutely! We support agencies to engage their clients’ essential HCP audiences.

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