VIDEO, WEBCASTS & PODCASTS

Deliver high-quality educational content to HCPs and patients with a comprehensive engagement platform that maximizes reach and impact.

ExtendMed's Health Expert Connect™ platform provides a complete solution for creating, distributing, and measuring the impact of your educational content—helping you build stronger relationships with your target audiences while tracking meaningful engagement.

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Do you have the tools you need to reach your target audience with educational content?

Teams often struggle with recruiting participants, creating engaging content, distributing assets effectively and measuring impact across multiple channels and formats.

Without a unified approach to educational content delivery, your valuable resources may not reach their intended audience, limiting the impact of your educational initiatives and reducing ROI. Too often, companies appear unprofessional when they can't track who has already participated in programs and continue marketing the same content to them.

Common challenges with educational content delivery:

  • Recruiting and engaging target audiences from existing CRM databases
  • Managing content across multiple formats (live, on-demand, video, audio)
  • Coordinating the same program across multiple dates and times
  • Consolidating participant data and evaluations from different sessions
  • Tracking engagement and measuring impact across channels
  • Difficulty leveraging existing content into new formats for broader reach
  • Maintaining professional communication throughout the patient or HCP journey

ExtendMed strengthens your educational content strategy and delivery.

We collaborate with pharmaceutical, biotech, and healthcare communications companies to design, produce and distribute engaging educational content. Our platform offers the tools you need to recruit participants, create professional content and measure impact across multiple channels.

Whether you're launching a new product or maintaining ongoing education for an established treatment, we help you reach your target audience with content that drives engagement and action. From patient education programs to HCP-focused clinical content, our platform handles every aspect of your educational initiatives.

With years of experience working with industry partners in healthcare, we provide recommendations to lower costs and improve efficiencies across your educational content programs. Partner with us when you're ready to elevate your educational outreach experience.

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Key benefits and differentiators:
videos, webcasts and podcasts

Maximize your reach with multi-channel content delivery

Extend the impact of your educational content by transforming it into various formats including video segments, podcasts, and on-demand resources that reach audiences wherever they are. Use different formats to appeal to different learning preferences and schedules.

Assess learning and measure program impact

Implement pre and post assessments to measure learning outcomes and demonstrate the effectiveness of your educational programs with comprehensive analytics and reporting. Show concrete evidence of knowledge gain and retention.

Build and strengthen relationships with target audiences

Use educational content to establish ongoing relationships with patients and HCPs. Create regular touchpoints through series-based programming that keeps audiences engaged over time. Offer multiple sessions of popular topics to maximize participation.

Segment audiences for targeted content delivery

Leverage marketing capabilities to segment audiences and deliver relevant content based on interests and needs. Avoid duplicate communications with centralized tracking. Intelligently re-market to non-participants while avoiding those who have already engaged.

Streamline content creation and distribution workflows

Simplify the process of creating, distributing, and measuring educational content with an integrated platform that handles everything from recruitment to analytics. Consolidate evaluations and engagement metrics across multiple sessions of the same program.

All the tools and support you need to deliver impactful educational content

EXM - Content Marketing and Recruitment

Content marketing and recruitment

Efficiently recruit participants from your CRM database with targeted communications via email and SMS. Create teaser videos to drive interest and registration for upcoming programs. Avoid re-marketing to participants who have already attended earlier sessions of the same program with our centralized tracking system.

Live webcast production and management

Deliver professional live webcasts with interactive Q&A and polling capabilities. Engage your audience in real-time with a user-friendly interface for both presenters and participants. Offer multiple session dates and times to accommodate different schedules, with centralized tracking of who attended which session.

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Pre and post assessments

Implement assessments before and after educational programs to measure knowledge acquisition and program effectiveness. For HCP programs, demonstrate the impact of your educational initiatives with concrete learning metrics.

Content repurposing and management

Transform live content into on-demand resources including shorter video segments (videograms), podcasts and searchable video libraries. Break longer sessions into topic-specific chapters that can be marketed individually. Maximize the value of your content across multiple formats to reach audiences who couldn't attend live sessions.

content management
engagement tracking

Engagement tracking and analytics

Measure program success with comprehensive analytics on registration, attendance, engagement, and content consumption. Track who watched which content and for how long. Consolidate evaluations from multiple sessions of the same program for more meaningful insights.

Resource center and content library

Create searchable content libraries organized by topic. Provide easy access to educational resources through a centralized platform that tracks usage and engagement. Allow users to find related content through intuitive navigation and topic categorization.

EXM - Resource Library
hcp profile

Follow-up engagement opportunities

Facilitate connections between participants and your sales representatives or MSLs through optional sign-up forms. Identify interested HCPs who want more information about your products or treatments.

See our platform in action.

Discover how our Health Expert Connect™ platform streamlines educational content delivery, enabling stakeholders to create professional webcasts, repurpose content across multiple formats, track engagement metrics, and demonstrate program ROI.

 
Ready for a personalized, one-on-one demo?
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Let's work together to:

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Harness the power of real-time tracking, mobile polling, and interactive Q&A to keep your audience engaged and informed.
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Transform live events into on-demand webcasts and podcasts, ensuring your content remains accessible and relevant.
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Utilize our expert transcription and editing services to highlight essential insights and maximize the impact of your program.

Success story

Patient education program

For a pharmaceutical company focused on pulmonary arterial hypertension (PAH), we developed a series of patient education webcasts featuring an expert physician.

The live webcasts allowed patients to ask questions directly, creating a personal connection with the presenter. Each session drew 600-800 participants, with content later repurposed into video segments and on-demand resources.

Our platform managed recruitment from the client's CRM, registration across multiple session dates, and ensured that patients who attended earlier sessions weren't re-marketed for later sessions of the same content.

How to get started with ExtendMed

Executing successful educational content programs that drive behavior change is as easy as:

1
Step 1

Schedule a call with our team. We'll discuss your goals, pain points, and how our platform can support your business needs. We'll help you determine the right approach whether you're planning a product launch or ongoing education for an established treatment.

Request a demo
2
Step 2

Get a personalized demo of our platform and our white glove services. If we're a fit, we'll work closely with your team to craft and deliver successful educational content that meets your specific objectives and audience needs.

Request a demo
3
Step 3

You save time (and your budget) by creating, distributing and measuring the impact of your educational content on our platform vs disparate, inefficient tools. Our centralized system ensures you maintain a professional approach throughout all communications.

Request a demo
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It's a fantastic platform to learn. The best part about participating, being an academic rheumatologist, I always want to hear what my colleagues in community practice are doing. What are their challenges, and how do they circumvent them? It has informed my daily practice."

Associate Professor of Medicine, Academic Clinician
Health Expert Connect™ advisor
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I enjoy reading and giving comments to the bright contributions from my peers. I'm not sure that there's any forum worldwide with this many practitioners that have a vested interest in the disease state. Everything that is put out there is worth a lot."

Rheumatologist, Immunologist​
Health Expert Connect™ advisor
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Being part of this community was great for me. I work in a very small practice, so talking to other nurses in my same shoes and learning how they handle different situations was awesome. I picked up great ideas that make such a change in patients' lives."

Infusion Nurse
Health Expert Connect™ advisor
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How long are you going to wait to solicit better insights?

Let’s talk about how we can help you facilitate richer engagements and make better decisions with fewer logistical headaches.

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“We’re a medical communications agency—can we hire you?”

Absolutely! We support agencies with our user-friendly Health Expert Connect™ platform, customized to each client's needs. Centralize all your client activities and derive strategic insights—all while boosting your revenue and efficiency.

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